ABOUT THE BOOK:
Marketing management and human resource management are the fundamental functional areas of management. Presently marketing management and human resource management are largely recognized as the key to rapid industrial and economic development of the country as well as the welfare and progress of mankind. That is why this book is divided into two sections first section deals with Marketing Management and second section deals with human resource management. First section marketing management is divided into 9 chapters, covering topics related with Concepts of Marketing, Marketing Mix, Market Demand and Forecasting, Market Segmentation, Consumer Behavior, Product, Branding, Packaging and advertising and second section Human Resource Management is divided into 8 chapters, covering topics related with concept of Personnel Management, Human Resource Management, Recruitment and Selection, Induction, Promotion, Transfer, Demotion, Discharge, Employee Training, Performance Appraisal, Employee Grievances and Labour Turnover. So this book contains totally 17 chapters. Review questions have been given at the end of each chapter.
This book analyses theories and concepts on marketing management and human resources management in the India context. With its comprehensive coverage, the book meets all most syllabus for the students of commerce and management faculty at graduate and postgraduate level on marketing and human resources management subjects. This book will be of great use also to academicians, researchers, policy makers and other interested in the subject for providing a useful source of information.