The Art of Bitfulness: Keeping Calm in the Digital World (HB) | Author – Nandan Nilekani , Tanuj Bhojwani


Hardcover – 17 January 2022

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Digital is inevitable. Disconnecting is impractical. The Art of Bitfulness is a book on how to live with our devices, not how to live without them. What is Bitfulness? Bitfulness is being effortlessly mindful of your technology. In this short, practical book, Nandan Nilekani and Tanuj Bhojwani describe a framework to tune out the overwhelming noise of the internet. They empower you with tools to take back your time, attention and privacy from those who want to capture and sell it. They reveal their own personal systems, and how they stay on top of a constant flow of information. This book doesn’t believe our excessive screen time usage is a personal failing. The internet creates winner-take-all market conditions, which in turn create an attentional race to the bottom. It doesn’t have to be this way. The book covers how we, as a collective, can take back control of our future. The authors even analyse the promise of web3 & cryptocurrencies to see where that alternative will take us. The reason to read this book is simple: If you don’t design your technology around your life, someone else will design your life around their technology. ‘Unlike many other books written about this toxic relationship, however, this one is by two people who love technology very much and are fascinated by its power to do good-and yet, are cognizant of the ways in which technology can overwhelm us.’Shrabonti Bagchi, HT Mint

About the Author

NANDAN NILEKANI is the Co-Founder and Chairman of Infosys Technologies Limited. He was Founding Chairman of the Unique Identification Authority of India (UIDAI), a Cabinet Minister rank, from 2009-2014. Most recently, Nandan has cofounded and is Chairman of EkStep, a not-for-profit effort to create a learner-centric, technology-based platform to improve basic literacy and numeracy for millions of children. Nilekani was born in Bengaluru. In 2005, he received the Joseph Schumpeter prize for innovative services in economy, economic sciences and politics. In 2006, he was awarded the Padma Bhushan and named Businessman of the year by Forbes Asia. TIME magazine listed him as one of the 100 most influential people in the world in 2006 and 2009. He also received the 22nd Nikkei Asia Prize for Economic & Business Innovation 2017. He is the author of Imagining India: Ideas for the New Century and the co-author of Rebooting India: Realizing a Billion Aspirations with Viral Shah.

TANUJ BHOJWANI is a storyteller who codes. He holds a chemical engineering degree from IIT Bombay. He also attended Ashoka University and studied liberal arts at the Young India Fellowship. His training in the sciences and humanities allows him to craft narratives about technology that are accessible without sacrificing technical depth. As a Fellow at iSPIRT Foundation, Tanuj works on policy issues related to digital identity, payments, data protection and drones. Prior to iSPIRT, Tanuj has been a VC and an entrepreneur. When not reading or writing, Tanuj spends his time obsessing over board games, digital productivity systems and magic. He lives and works in Bengaluru.

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